50mething has become one of those artists I can put on almost any day and end up listening to until the last second. “Make us pay for it” is his latest single and it gives me another reason to keep his music on repeat. This time, he turns his attention to the food industry and the way companies load products with sugar, salt and additives to encourage people to eat more. The song also questions the long-term cost of that business, from chronic illness and rising cancer cases to medical systems that can profit when people get sick. It’s a serious subject!
The instrumental is polished and well put together with an easy groove that suits his smooth delivery. His writing gets the message clearly and the melodies are a big part of why I enjoyed this one so much. They have a catchy quality that stayed with me after listening. The production and mixing sound professional as I’ve come to expect from him and every part sits comfortably together without taking attention away from the message.
I’m not going to lie, 50mething is one of the few independent artists I’ve been listening to almost every day lately, whether I’m driving or relaxing at home. His songs are easy to spend time with and this one kept me there right through the end. I enjoyed it a lot and it’s already on repeat for another full listen.
