EMM has released the second installment of a 3-part in-depth musical and visual experience. This video picks up from the character EMERALD (EMM) evolving into RUBY after slaying her first demon to take back her power. The video goes with EMM’s recently released single “VICE,” which was released on April 2nd.
The minute we heard EMM’s voice we fell in love with it and we couldn’t get it out of our heads! She has one of the richest and most charming voices we’ve ever heard! This amazing song left stuck on repeat for a long time. The production is polished, smart and brought this song to a whole new level. The video is outstanding and the pop melodies are incredibly catchy. EMM’s lyrics are original and well written and her vocal performance is more than professional which shows how talented she is. EMM’s unique and powerful music sets her apart from the crowd. We hope you love this song as much as we do!
WHAT THE ARTIST SAYS ABOUT THIS SONG:
“I’m not sure what people will have to say about it, but I can guarantee you won’t ever see another music video like this. Make sure you watch the whole thing; it only gets crazier as you go.” – EMM
ABOUT THE ARTIST:
Based in Los Angeles, EMM is an anti-pop pop star. She steps into the scene to disturb the current system. She comes to disrupt, to stand out, and to make an industry that is much too comfortable with submissive female artists very uncomfortable. She writes, produces, plays multiple instruments, and speaks her mind. She destroys boxes. She speaks truth to power. She comes to dismantle the notion that young women in music will keep their mouths shut and do what they are told. EMM is bold in every decision — from fashion to performance, to the presentation, to music. Through her superhero aesthetic, her courage, story, and music, she reminds THE EMMPIRE how powerful they are. Something we like to call: EMMPOWERMENT.
EMM has built a reputation for creating music that showcases a woman’s power in a world that constantly tries to diminish it. As a classically trained musical prodigy from a conservative town, she wasn’t expected to create such a unique sound with a bold personality. She emerged from the ringer of the music industry strengthened rather than defeated, empowering her fans across the world. She has been featured in numerous Spotify Editorial Playlists and other media such as Rolling Stone India, USA Today, HollywoodLife, and many more.
